☆ european wax center + #axthepinktax ☆
objective: conceptualize and execute copy for the #AxThePinkTax social campaign. the end goal was to spread awareness about how women pay more for everyday products — a behavior that starts as early as childhood.
tone of voice: dynamic + empowering
☆ european wax center social ☆
objective: craft social copy (organic + paid) focusing on beauty/skincare services
tone of voice: cheeky + millennial