european wax center

the two most beautiful words in the english language is “smooth skin” (closely followed by “happy hour”).
but retire your razors because waxing is the ~true~ path to enlightenment. trust me.
i wrote organic + paid copy to communicate service/product offerings and bring the EWC personality to life.




unfortunately, the pink tax is real.

i conceptualized and wrote copy for the #AxThePinkTax social campaign, with the end goal of spreading awareness about how women pay more for everyday products.