european wax center + #axthepinktax

objective: conceptualize and execute copy for the #AxThePinkTax social campaign. the end goal was to spread awareness about how women pay more for everyday products — a behavior that starts as early as childhood.

tone of voice: dynamic + empowering


european wax center social

objective: craft social copy (organic + paid) focusing on beauty/skincare services

tone of voice: cheeky + millennial