pantene 14-day challenge

objective: conceptualize and execute social video scripts for the Pantene 14-Day Challenge. the end goal was to encourage consumers to transform a bad hair day a #GreatHairDay through Pantene products.

tone of voice: youthful + energetic

*** For video samples, please email kelsey.n.nguyen@gmail.com ***


  pantene social

objective: craft organic social copy focusing on haircare

tone of voice: youthful + energetic